“Uggs to Hugs” tells the modern-day “love at first sight” story, with East New York, Brooklyn, as the backdrop. With melodic undertones reminiscent of summer favorites such as “Around the Way Girl” (LL Cool J) or Electric Relaxation (A Tribe Called Quest), Kel plays with the idea that even in the heat of Summer, Uggs can still look good on the right woman. Featuring the vocally talented Jesse Boykins III, “Uggs to Hugs” is definitely the song that’s missing from the rotation of American radio stations current program rosters.

Kel Spencer - Uggs To Hugs (ft. Jesse Boykins III) - Directed by Oliver Covrett

Rather than taking the route of cannibalizing the moment where a man first meets a woman, Kel chooses both a non-traditional route along with a common phrase to speak to the lady of interest. As his boys (choosing to feature his local crew, the Brooklyn Spartans) begin to see that his attention is taken away from the conversation, backdrops of popular local streets along with the progression of the start to a friendship (or more) begins. Who knew that a boot (referred to as “Baked Potatoes” in the video) could not only start such a trend first made popular by Hollywood, but also transcend to the streets of Brooklyn and start “real” conversation.

Kel Spencer the solo artist is fairly new to the scene, but as a writer, has been around for quite some time; he’s penned hits for a trough of musicians including Wyclef, Nick Cannon, Teddy Riley and Will Smith, including the smash hit “Switch,” which received an American Music Award in 2005. Under his company co-owned with his brother, 3^RD Power Music Group, he’s released dozens of mixtapes, as well as performed in over 75 showcases, and hosted events for major companies, most recently opening events for Sprite. When he’s not working on music for himself or other artists, he dedicates his time by serving as a community leader, preparing to launch “Pens of Power,” an after-school literacy program in 2010.

Kel’s current project includes Salon Stories, where “Uggs to Hugs” and “Look Atcha” (featured shortly within the video) are just some of the many “radio-ready” tunes you’ll find on his album, scheduled for an October 20 digital release on iTunes, Rhapsody, Amazon and other online retailers, as well as IAmKelSpencer.com. Hosted by MC Lyte, and featuring other artists such as Q-tip, Hal Linton, Def Poets and Lydia Caesar, buzz for the project have seen tremendous feedback, including thousands of daily hits via major hip-hop video sites such as World Star Hip Hop & On Smash, as well as gaining the favor of bloggers. With a positive message underlying throughout the album, Kel’s attempt to answer the timeless questions of Mars and Venus as it stands today are imminently present on every track.

1.Intro
2.Dreamboat ft. Quana
3.Salon Skit #1
4.Shine All Day-Grandmaster Flash ft. Q-tip & Jumz
5.Uggs to Hugs Snippett ft Jesse Boykins III
6.Salon Skit #2
7.Murderer ft. Hal Linton
8.Be Together ft. Chozn
9.Salon Skit #3